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5 Reasons Why People Fail In Business Posted By: Ursula Jorch




Reasons for businesses failing Content Marketing Mojo: 5 Strategies To Attract Clients Posted By: Ursula Jorch Almost all businesses (86%) use online content marketing to attract clients. Are you using this awesome tool to full advantage? Setting your business apart isn’t easy. One way to do it is to know your clients’ problems, and providing solutions. How do they hear about it? Content marketing! When you create and share valuable free online content, you have the opportunity to distinguish yourself as a highly knowledgeable expert in your realm. Someone who has solutions to your client’s problem. When my client Lily and I started to work on her business, I noticed a lot of opportunities for connection that weren’t being used. Her free content was minimal, and it wasn’t focused or high value for the people she actually wanted to reach. Lily and I worked together to develop a strategy that she could begin with and then build on to provide valuable information to her prospects and clients. This strategy was a lot of fun for her, because she got to share what she knew. She got to serve people in many more ways. With online content, you’re educating people so that they know you better, and like and trust you more.




B2B content marketing How To Deal With Distractions, Gently Posted By: Ursula Jorch "I just have so much to do, I just keep spinning!" That was from one of my clients during a coaching call last week. It’s not the first time one of my clients has said this. You may even have said it yourself. One of the causes of that feeling of things spinning out of control is that you start something and get distracted. I know I’ve heard the siren song of Facebook many times myself (can you hear it?). It’s particularly an issue when you feel a bump. Suddenly the thing that was just humming along starts to feel uncomfortable. You’re not sure what to do next. Or you know what to do, and dang, it’s scary! All at once, scrubbing grout on the bathroom floor with a toothbrush looks mighty appealing. It’s OK. We all get distracted. It’s what you do then that matters. Do you let your momentum drain away? Do you say to yourself, "I’ll get back to it later, when I feel better about it"? Or worse, "it just wasn’t meant to be if it’s that hard." Ouch. Friends, some stuff is hard. It just is. And still, so worthwhile.







Persistent action The 7 Habits Of Highly Impactful People – Habit #3: Presence Posted By: Ursula Jorch








Brene Brown Rising Strong Habit The 7 Habits Of Highly Impactful People – Habit #2: Vision Posted By: Ursula Jorch








plan contribution Habit The 7 Habits Of Highly Impactful People – Habit Number 1: Values Posted By: Ursula Jorch








mastery priorities Habit 5 Strategies To Keep Your Compliments And Build Your Confidence Posted By: Ursula Jorch How do you feel when someone pays you a sincere compliment? Great, right? That compliment has more to offer than giving your spirits a momentary boost. You can put that simple compliment to work for you in ways you might never have thought of. Let’s explore further. 1. Keep your compliments. When someone compliments you, write it down. Value it and keep every single compliment that anyone ever pays you. Put it in a journal, a Compliments Catalog, if you will. Or keep a special file or folder online. Whatever method you use, record every compliment verbatim. 2. Embrace your fabulousness. Positive feedback can be harder to accept than negative. Really make an effort in the moment to take the commendation in. It’s a tribute to your skills, expertise, and effort. Accept it as the gift that it is. The value of this feedback is more than making you feel good in the moment. When you’re able to embrace it, you increase your confidence. Re-read it later, maybe at a time when you’re feeling down or about to go into a big meeting or call. Any time you feel disconnected from yourself and need to be reminded.








impact bio online bio pay it forward Confidence Are You Called To Adventure? Posted By: Ursula Jorch You may be thinking, adventure? Who has time for adventure? I’m trying to run a business here! Adventure isn’t just for vacations. And it doesn’t have to mean jumping off a cliff with nothing but cloth strapped to your back, or riding the wild whitewater in some exotic place. Our word-y friends over at Merriam-Webster define adventure as an unusual and exciting experience or activity. Adventure is anything new that excites you into action. And hey, doesn’t that define the entrepreneur’s ride? Adventure can mean creating a new cool product to offer your clients and customers. It can mean launching a new website. It can mean stepping into a new role as a leader of your own team after being a solopreneur. You hit the adventure road every time you move into a new area, where it’s maybe not so comfortable. You may not run across giant spiders like Indiana Jones did, but you may venture into some territory that’s a little scary. And that’s actually a really good thing. Experimenting with new and exciting things – adventuring, really – is the only way to grow and expand your business (and you grow and expand right along with it!).






Adventure How To Reach Your Audience Through Effective Content Posted By: Ursula Jorch How do you reach your prospects in a way that helps them really connect with you, get to know you, trust you, and eventually, buy from you? The #1 way is through content marketing. Freely sharing information that’s valuable to your prospects is one of the best ways to create the kind of experience that leads people to know, like, and trust you, and become your clients and customers. Some people say that, these days, content marketing is marketing. It’s important that your content be interesting, engaging, and valuable to the people you want to reach. To do that, you need to be speaking their language. Not just in words, but in how you’re presenting your great content. That’s where learning styles come in: auditory, visual, read-write, and kinesthetic (big word, right? More about that in a minute). To make it easy to remember, VARK is a good acronym. It’s also the name of the learner model that includes all 4. Everyone learns in different ways. Most people learn through a combination of the 4 styles, but one is usually their go-to. Presenting your content in a variety of ways lets you make an impression more than once.





Content Marketing Repetition Is The Mother Of Branding Posted By: Ursula Jorch Repetition in some contexts can be boring. Not so with your brand. Repeating core attributes or strengths of what you offer is a necessity. Those core strengths are what create your brand. They help your prospective clients and customers to recognize you. Your brand distinguishes you, sets you apart. The process of creating a brand is getting really clear about your or your business’ strengths, and repeating that message, over and over. The more consistent you are, the more easily recognizable your brand becomes over time. I know I used to be afraid of repeating myself too much. What if my prospective clients think I have nothing new to say, that I’m being boring, or that I am hammering a point to death. You might feel the same way! In reality, people do not hang on every word that you say or write. Not surprising, right? People tune in for a bit, then go off to other things before (hopefully) coming back. When you offer great information, they’ll be back.






brand Putting Your Creativity To Work For You Posted By: Ursula Jorch Your creativity is an awesome tool. It can allow you approach your business in a unique way that’s energy-revving. At times, though, your creativity can lead you astray and really drain you. I once attended a very large business gathering hosted by a client. We’d had a great working relationship over several years, so she greeted me with a friendly hug in the reception area. I tried to speak to her, but many people were waiting, so she quickly moved on to the next person. Feeling a little vulnerable in this setting, with lots of people I didn’t know, and many influential people present, I started to feel that my client had brushed me off. I tried to get past it by carrying on, pleasantly making conversation. But I felt subdued, and wasn’t making all I could of the opportunities available to me. And inside, my inner film maker was at work, playing in Technicolor across my inner Imax screen, about how I wasn’t really welcome, that I didn’t belong there. After a mercifully short period of running this film over and over in my head, it suddenly hit me. I was making the whole thing up!








Business We Really Are All Connected Posted By: Ursula Jorch Have you seen that YouTube video with the cat using the iPad? It’s hilarious to watch. And it tells a revealing story about how the world is changing for your business. Right now, there are more people in the world with mobile subscriptions than there are people who have access to electricity. Isn’t that incredible? The thing is, we are all hyperconnected these days. Even the most techno-phobic have smartphones. At work and at home, chances are that you are using integrated devices that let you do multiple things from just one small digital tool. It’s becoming a one-screen world. I’m no techno-genius. As my team knows, you’ve got to explain things to me simply. Still, my iPad has become my main tool at home for almost every digital connection. Even if your business is more bricks-and-mortar than digital, this still affects you. Why? Because this new world isn’t really about technology. It’s about connection. The statement, we are all connected, doesn’t just have a spiritual meaning. It’s really coming true in the digital world. The good news is, you can continue to look at this huge shift from the point of view of marketing fundamentals.





Business Brand All You Have To Do Is Ask! Posted By: Ursula Jorch Do you hold yourself back from asking for something, because the person is high profile? Do you figure that they don’t want to hear from you, that you’re not important enough? Do you assume they’ll say no? In truth, none of those things may actually be true. I’ve been doing bold things these days. At a conference with A-list speakers, I approached one of them to ask if they’d be a guest on an upcoming podcast. In the past, I would keep my distance, listening to their talk, learning from afar. It was partly that I was respectful of the many demands on their time and attention. But mostly, it was fear. What if they didn’t want to talk to me? What if they said no? Both are possible, though I’ve been finding that it’s actually not often the case. Even A-listers are people. They want connection as much as I do, as much as you do. And connecting around something they love and feel passionate about is a great way to make contact. The first time I tried this, it went so well, I got even bolder. I started asking more often.





Business Relationships What To Do When Overwhelm Gets Overwhelming Posted By: Ursula Jorch Erica was jumping from one thing to the next. Completed item on her get-to-do list. A quick yay! Then on to the next item. Invitations to create a joint offering. Offers from respected contacts to connect with interesting new people. Yet more people spontaneously reaching out after a talk she gave. All amazing stuff for Erica and her business. But she was starting to feel overwhelmed by it all. When you’re trying to do a lot in your business, it can all start to feel that things are moving too fast. Way too fast. It’s OK! We all feel overwhelmed at times. Even when things are going really well. Overwhelm can feel like a happy dance that went on too long. Or one of those tennis ball machines that goes berserk, popping out balls at frantic speed. You start to feel like you can’t possibly return them all. Even when you stop, they’re still coming at you. What do you do? How do you juggle everything, keep things going, respond to great offers, and keep from going over the edge at the same time?





business How To Take Your Business Personally Posted By: Ursula Jorch I’m always surprised when I hear the advice, don’t take business personally. It’s ‘just a business decision’. My response? Horseradish! Okay, I’d prefer to use another term here, but I’m keeping it clean! After years of working in an impersonal corporate setting where so much bad behavior was excused by saying, ‘it’s just business’, I am delighted and pleased to tell you that you have an alternative. You can take everything about business personally! Taking business personally creates success for you, for your clients, and for your staff. It moves business into a whole other realm, the realm of connection. Connecting with yourself, with your clients, and also with your staff, if you have people working with you. Let’s not go down the well-worn path of pretending to be impersonal. You can instead choose the creative path of making everything personal! A business is all about the people who make it come alive: entrepreneurs, clients, staff. If you as an entrepreneur do not take your businesses personally, then you risk abdicating responsibility for your decisions.




Work Alchemy Do You Have Enough Impact? Posted By: Ursula Jorch At the beginning of every work day, what do you think about? Your get-to-do list? A problem that needs to be solved? What if you started every day thinking about the impact you are having? What if every day, you think about the impact you could have? Every business owner has impact. You have impact on your clients by what you offer and how you offer it. You have impact on your team. That is only the beginning. "If I had more than enough money in my business, I would create ways to help other people who want to start a business," said Nyeleti. She had just completed part of the Big Why process that I do with my coaching clients. She realized that her impact could extend considerably beyond her own and her family’s economics. "I would travel to London." "I would build an orphanage for kids whose parents have died from AIDS." "I would start homework programs for kids so that they have somewhere constructive to go after school and get support for their education." "I would send my kids to a better school.




Impact Shrink Wrap Or Unwrap: The Best Way To Achieve Your Goals Posted By: Ursula Jorch "I can’t afford it right now," Laine said in a small voice. I could feel even over the phone how her energy was shrinking, moving away from what she wanted but felt she couldn’t have. Laine’s not alone. Her dilemma is one we all face, over and over again, as we move through this journey as entrepreneurs. We want to expand, to grow, to reach out and hold what we so desire, but then the contradictory voices come up. ‘I can’t afford it’, ‘I can’t do that’, ‘I don’t know enough about that’. Even, ‘it’s not the right time’ can be a message that keeps you from what you really want. If we listen to those messages, we can hold ourselves back, not fully entering into what we want even if it feels so right. It’s our natural and healthy wanting that is drawing us to what will serve us best. Now I’m not saying to recklessly plunge into every impulse you have. What I’m talking about is a draw towards something you truly want. So how do you make the right decision for you and your business when there’s something you want, and a shrinking energy comes up?





business growth How To Make Sure Your Help Is Really Helping Posted By: Ursula Jorch Every business needs help. You can’t do it all alone. Your team is central to your business. Even if you have part-time or virtual help, you still have a team supporting you. If you’re just starting out, your team may only include your accountant, your lawyer, and your banker. So how do you make sure that this help you have is really helping? Let’s look at 5 things you can do: 1. Start with the Big Why. It’s important that your team understands what you’re aiming for, what you want to accomplish, on a high level. Once they understand that, they are more equipped to make those small decisions that are usually part of every project in a more informed way. That empowers them, and frees up your time. Also, if you can find people who believe in your Big Why, your business’ reason for being in terms of the impact it will have, you’ll have the most motivated and inspired team members. You won’t have to work so hard to pump them up and get things done. They’ll be driven by their own enthusiasm for the impact your business has. 2. Follow with the little why.




Business Help Crazy Busy? How To Do More With Less Effort Posted By: Ursula Jorch Melissa spent the whole day running at full speed, jumping from one task to another without a break, barely taking a moment to grab a quick lunch at her desk. By the end of the day, she was exhausted. She looked back at her to-do list, and was dismayed to see that she hadn’t accomplished all that much, despite her frenetic pace all day. What the… heck? She felt frustrated, and a little demotivated. And tomorrow was going to be just as busy. Melissa sure isn’t alone. Lots of busy entrepreneurs ask themselves at the end of the day, where did the time go? I’m betting you’ve done that too. Here’s the thing: how you get things done is ultimately as important as what you get done. You want a great experience in your business, right? You want to enjoy it, and feel good while you’re doing what you do, not just with the results. True? The good news is, you can have both. And it doesn’t involve growing extra limbs or cloning yourself to be able to do more. Even better news is that a great experience and getting a lot done are so interconnected.




Business Productivity How To Stop The Pain Of Networking Posted By: Ursula Jorch Networking can feel like a big bad beast. Something that’s hard to tame. Maybe even something to be avoided. The thing is, though, networking is not just important. It’s crucial to your business. So how do you tame the beast? How do you get comfortable with networking? The problem is not with networking. It’s in how we look at it. Most of us look at networking as standing around at contrived meetings, and handing out your business card to anyone who will take it. Does that sound like fun to you? Me either. And networking can be fun! When I first started my business, I was scared to ‘sell’. Because that’s how I thought about networking. That I had to sell myself and my business. So I forced myself to go to a few of these events. After a few rounds, I ended up going into a huddle with other people talking about how unreal the whole process was. I talked to them, heard about their lives, asked them questions, and they did the same. I’d often leave the networking events early to go for coffee with these people, and we had fun talking and getting to know each other.




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